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Inbound Marketing & Demand Manager

Community.co is seeking a full-time Inbound Marketing & Demand Manager to join our team.

Our ideal candidate will have a background in owned, earned, and paid media. The Inbound Marketing & Demand Manager will be responsible for owning inbound marketing and lead generation for our member communities.

 

Who we are

Community.co has pioneered the business of community for over a decade. We build, acquire, and manage professional communities of all shapes and sizes. To date, we’ve represented 50+ communities and 25K+ members, powered by our team of 200 people worldwide.

Our communities include Forbes Councils, Newsweek Expert Forum, Rolling Stone Culture Council, Fast Company Executive Board, Business Journals Leadership Trust, and YEC, a council for the world’s most successful young entrepreneurs.

 

Who you are

You are data-driven marketer who understands how to build and execute campaigns across a variety of digital channels including:

  • Websites
  • Social
  • Email
  • Paid media (search and social)

You will apply your deep experience in organic growth, experimentation, funnel building and optimization. You will attract qualified prospects and convert them into leads and customers by collaborating with our SEO agency and content team to create and distribute content across a variety of channels and formats to achieve customer acquisition goals.

We’re looking for a collaborative, innovative and motivated marketer with a hacker’s mentality and an intense focus on innovation, scalability, and user connectivity to drive growth.

  • Optimistic and collaborative | Our team is close-knit and supportive and we're working with a lot of unknowns – be a team player and an advocate of environments that are comfortable with ambiguity and encourage collaboration.
  • A builder | There is a lot of work to be done. You are process-oriented and an innovator with a strong point of view and distinct voice.
  • Detail oriented | Sharp attention to detail and a drive for perfection. Conscientious and adept at problem-solving through critical thinking.
  • A strong communicator | Superior presentation skills and excellent communication and analytical skills. Influences without authority and fosters an environment of shared accountability.
  • Agile and fast paced | Ability and flexibility to work under deadlines in a fast-paced environment to plan and coordinate all aspects of the process
  • Curious | We are a product start-up. You are not afraid to test new ideas and iterate quickly to meet big goals head-on.

 

Key Responsibilities

As a data-driven, analytical, and effective cross-functional leader, you’ll be responsible for the strategy and execution of inbound marketing campaigns focused on acquisition, engagement, and growth.

  • Collaborate to define and execute the inbound strategy aligned with business objectives.
  • Track and measure inbound marketing campaign effectiveness and generate ideas for improvement or enhancement of campaigns.
  • Create, run and optimize marketing automation and lead nurturing processes through email, content, and social channels.
  • Continually track, monitor and optimize Technical, On and Off page SEO opportunities.
  • Develop leads into prospects by understanding members’ challenges/needs.
  • Effectively utilize the lead qualification process as well as document information following the lead process.
  • Partner with Sales to deliver marketing-qualified leads, by converting traffic through calls-to-action, landing pages, and lead generation content.
  • Management of paid media budgets for search and social channels.
  • Measure and track activity against monthly, quarterly and annual goals.
  • Manage and assign marketing project work through JIRA, our project management system. 

 

Qualifications

  • 5+ years of experience leading inbound marketing, online growth strategies or demand generation for B2B technology or SaaS.
  • Proven track record defining, executing and reporting on Inbound Marketing Strategies.
  • HubSpot Marketing Automation knowledge to generate traffic, convert visitors into leads, and then nurture them into converted members.
  • Understanding of web traffic, social media, and paid media KPIs and metrics.
  • Highly analytical and data driven; able to personally dive deep into performance data to understand trends, variances, opportunities, and threats.
  • Entrepreneurial and a self-starter who is energized by executing and tracking the details.
  • Excellent communicator, collaborator, and creative thinker, with an ability to use data to inform all decisions.
  • Effectively manage a content calendar and identify new content opportunities based on member needs and competitive analysis.
  • Advanced knowledge of Google Marketing Products.
  • Agency experience preferred.

 

Preferred qualifications

  • HubSpot Inbound Marketing Certification or equivalent
  • Google Certified or equivalent
  • SEMrush Certified or equivalent
  • Advanced knowledge of SEO
  • Killer keyword strategy skills
  • Link building experience

 

Additional benefits

  • A growing team with opportunities to develop with a thriving company
  • Use new technology & solve interesting problems
  • 100% remote, work where you want
  • 401K with up to 4% company match
  • Generous paid time off + all major US holidays
  • Medical, dental, vision coverage [company pays $475 - $735]
  • Technology reimbursement program

 

To apply

Apply now

Please note that this job description is not designed to cover a comprehensive listing of activities, duties or responsibilities that are required for this role and responsibilities may change at any time.

We are an equal opportunity employer.

At Community.co, we are committed to creating a diverse environment and are proud to promote inclusiveness in everything we do. We provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Community.co is also committed to compliance with the Americans with Disabilities Act (ADA). While performing the duties of this position, the employee is regularly required to talk, hear and see. We will ensure that persons with disabilities are provided reasonable accommodations.